digital-theory/doc/html.md
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[HTML5 Boilerplate homepage](https://html5boilerplate.com/) | [Documentation
table of contents](TOC.md)
# The HTML
By default, HTML5 Boilerplate provides two `html` pages:
* [`index.html`](#indexhtml) - a default HTML skeleton that should form the
basis of all pages on your website
* `404.html` - a placeholder 404 error page
## `index.html`
### The `no-js` Class
The `no-js` class is provided in order to allow you to more easily and
explicitly add custom styles based on whether JavaScript is disabled (`.no-js`)
or enabled (`.js`). Using this technique also helps [avoid the
FOUC](https://www.paulirish.com/2009/avoiding-the-fouc-v3/).
### Language Attribute
Please consider specifying the language of your content by adding a
[value](https://www.iana.org/assignments/language-subtag-registry/language-subtag-registry)
to the `lang` attribute in the `<html>` as in this example:
```html
<html class="no-js" lang="en">
```
### The order of the `<title>` and `<meta>` tags
The charset declaration (`<meta charset="utf-8">`) must be included completely
within the [first 1024 bytes of the
document](https://html.spec.whatwg.org/multipage/semantics.html#charset)
and should be specified as early as possible (before any content that could be
controlled by an attacker, such as a `<title>` element) in order to avoid a
potential [encoding-related security
issue](https://code.google.com/archive/p/doctype-mirror/wikis/ArticleUtf7.wiki)
in Internet Explorer
### Meta Description
The `description` meta tag provides a short description of the page. In some
situations this description is used as a part of the snippet shown in the search
results.
```html
<meta name="description" content="This is a description">
```
Google's [Create good meta
descriptions](https://support.google.com/webmasters/answer/35624?hl=en#meta-descriptions)
documentation has useful tips on creating an effective description.
### Mobile Viewport
There are a few different options that you can use with the [`viewport` meta
tag](https://docs.google.com/present/view?id=dkx3qtm_22dxsrgcf4 "Viewport and
Media Queries - The Complete Idiot's Guide"). You can find out more in [the MDN
Web
Docs](https://developer.mozilla.org/en-US/docs/Mozilla/Mobile/Viewport_meta_tag).
HTML5 Boilerplate comes with a simple setup that strikes a good balance for
general use cases.
```html
<meta name="viewport" content="width=device-width, initial-scale=1">
```
If you want to take advantage of edge-to-edge displays of iPhone X/XS/XR you
can do so with additional viewport parameters. [Check the WebKit
blog](https://webkit.org/blog/7929/designing-websites-for-iphone-x/) for
details.
### Open Graph Metadata
The [Open Graph Protocol](https://ogp.me/) allows you to define the way your
site is presented when referenced on third party sites and applications
(Facebook, Twitter, LinkedIn). The protocol provides a series of meta elements
that define the details of your site. The required attributes define the title,
preview image, URL, and [type](https://ogp.me/#types) (e.g., video, music,
website, article).
``` html
<meta property="og:title" content="">
<meta property="og:type" content="">
<meta property="og:url" content="">
<meta property="og:image" content="">
```
In addition to these four attributes there are many more attributes you can use
to add more richness to the description of your site. This just represents the
most basic implementation.
To see a working example, the following is the open graph metadata for the HTML5
Boilerplate site. In addition to the required fields we add `og:description` to
describe the site in more detail.
``` html
<meta name="og:url" content="https://html5boilerplate.com/">
<meta name="og:title" content="HTML5 ★ BOILERPLATE">
<meta name="og:type" content="website">
<meta name="og:description" content="The webs most popular front-end template which helps you build fast, robust, and adaptable web apps or sites.">
<meta name="og:image" content="https://html5boilerplate.com/icon.png">
```
### Web App Manifest
HTML5 Boilerplate includes a simple web app manifest file.
The web app manifest is a simple JSON file that allows you to control how your
app appears on a device's home screen, what it looks like when it launches in
that context and what happens when it is launched. This allows for much greater`
control over the UI of a saved site or web app on a mobile device.
It's linked to from the HTML as follows:
```html
<link rel="manifest" href="site.webmanifest">
```
Our
[site.webmanifest](https://github.com/h5bp/html5-boilerplate/blob/master/src/site.webmanifest)
contains a very skeletal "app" definition, just to show the basic usage. You
should fill this file out with [more information about your site or
application](https://developer.mozilla.org/en-US/docs/Web/Manifest)
### Favicons and Touch Icon
The shortcut icons should be put in the root directory of your site.
`favicon.ico` is automatically picked up by browsers if it's placed in the root.
HTML5 Boilerplate comes with a default set of icons (include favicon and one
Apple Touch Icon) that you can use as a baseline to create your own.
Please refer to the more detailed description in the [Extend section](extend.md)
of these docs.
### The Content Area
The central part of the boilerplate template is pretty much empty. This is
intentional, in order to make the boilerplate suitable for both web page and web
app development.
### Modernizr
HTML5 Boilerplate uses a custom build of Modernizr.
[Modernizr](https://modernizr.com/) is a JavaScript library which adds classes
to the `html` element based on the results of feature test and which ensures
that all browsers can make use of HTML5 elements (as it includes the HTML5
Shiv). This allows you to target parts of your CSS and JavaScript based on the
features supported by a browser.
Starting with version 3 Modernizr can be customized using the
[modernizr-config.json](https://github.com/h5bp/html5-boilerplate/blob/master/modernizr-config.json)
and the [Modernizr command line
utility](https://www.npmjs.com/package/modernizr-cli).
### What About Polyfills?
If you need to include
[polyfills](https://remysharp.com/2010/10/08/what-is-a-polyfill) in your
project, you must make sure those load before any other JavaScript. If you're
using a polyfill CDN service, like [polyfill.io](https://polyfill.io/v3/), just put
it before the other scripts in the bottom of the page:
```html
<script src="js/vendor/modernizr-3.10.0.min.js"></script>
<script src="https://polyfill.io/v3/polyfill.min.js"></script>
<script src="js/plugins.js"></script>
<script src="js/main.js"></script>
</body>
```
If you like to just include the polyfills yourself, you could include them in
`js/plugins.js`. When you have a bunch of polyfills to load in, you could also
create a `polyfills.js` file in the `js/vendor` directory or include the files
individually and combine them using a build tool. Always ensure that the
polyfills are all loaded before any other JavaScript.
There are some misconceptions about Modernizr and polyfills. It's important to
understand that Modernizr just handles feature checking, not polyfilling itself.
The only thing Modernizr does regarding polyfills is that the team maintains [a
huge list of cross Browser
polyfills](https://github.com/Modernizr/Modernizr/wiki/HTML5-Cross-Browser-Polyfills).
### jQuery
As of v8.0.0 we no longer include jQuery by default. Web development has
changed a lot since we started this project and while many millions of sites
still use jQuery there are many sites and applications that don't. 10 years ago
jQuery _was_ JavaScript for most developers. That's not the case any more so
we've made the decision to remove jQuery from the project.
If you're interested in including it, you can easily install jQuery using the
following command:
```
npm install jQuery
```
You can then copy the minified file into the `vendor` folder and add jQuery
to the `index.html` manually.
To load jQuery from a CDN with a local fallback you can use the following:
``` html
<script src="https://code.jquery.com/jquery-3.5.1.min.js" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script>
<script>window.jQuery || document.write('<script src="js/vendor/jquery-3.5.1.min.js"><\/script>')</script>
```
### Google Universal Analytics Tracking Code
Finally, an optimized version of the Google Universal Analytics tracking code is
included.
We use `analytics.js` rather than the newer `gtag.js` as [it's faster and
supports tasks and
plugins](https://github.com/philipwalton/analyticsjs-boilerplate/issues/19#issuecomment-333714370)
Starting with version 8.0.0 we, by default, [anonymize IP
addresses](https://support.google.com/analytics/answer/2763052). By
default Google Analytics records the full IP address of a user visiting the
site, but that full IP address is never available to the Google Analytics
property admin. By anonymizing the IP address you can make your site more
GDPR-compliant as a full IP address can be defined as PII (personally
identifiable information.)
The beacon transport mechanism is used to send all hits [which saves HTTP
requests and improves
performance](https://philipwalton.com/articles/the-google-analytics-setup-i-use-on-every-site-i-build/#loading-analytics.js).
Google recommends that this script be placed at the top of the page. Factors to
consider: if you place this script at the top of the page, youll be able to
count users who dont fully load the page, and youll incur the max number of
simultaneous connections of the browser.
Please be aware that while Google [states that it is fully GDPR compliant](https://privacy.google.com/businesses/compliance/),
it is still possible to use analytics to violate GDPR.
Further information:
* [Introduction to
Analytics.js](https://developers.google.com/analytics/devguides/collection/analyticsjs/)
* [Google Analytics Demos & Tools](https://ga-dev-tools.appspot.com/)
* [Privacy Controls in Google Analytics](https://support.google.com/analytics/answer/9019185)
**N.B.** The Google Analytics snippet is included by default mainly because
Google Analytics is [currently one of the most popular tracking
solutions](https://trends.builtwith.com/analytics/Google-Analytics) out there.
However, its usage isn't set in stone, and you SHOULD consider exploring the
[alternatives](https://en.wikipedia.org/wiki/List_of_web_analytics_software) and
use whatever suits your needs best.